An eight-woman marketing team concocted a rebrand of the legendary breakfast spot Cracker Barrel — and it could not have gone worse.
The rebrand oversaw the removal of the old country white man and vintage type from the logo and replaced it with sterile, soulless lettering. This got the attention of Americans across the country, who then took a deeper look into the company's policies.
“Look at all these DEI policies they have. Look at all the LGBTQ stuff they had,” BlazeTV host Jason Whitlock says on “Fearless.” “And the next thing you know, Cracker Barrel, its stock is plummeting. People are starting to boycott the way people boycotted Target.”
“This was a disaster put on by this eight-woman marketing team,” he adds.
