The Harris for President campaign launched its first official video Thursday. The drop came less than a week after the defenestration of President Joe Biden was completed and Kamala Harris anointed in his place.
The ad titled “We Choose Freedom” first aired on her social media channels and touts her as a “peacemaker” as opposed to the “fear and chaos” inferred on her opponent.
It opens with various images of Harris smiling behind a podium, the word Kamala echoing along with the word Harris. The American flag is also a feature, so too the pride flags in the footage which are “Progress Pride” flags with trans colors.
The soundtrack is the beginning of Beyoncé’s song Freedom, to which Harris reportedly entered and exited her first speech to campaign staffers when she confirmed the demise of Biden and her elevation in his place.
New this morning:
— Taylor Popielarz (@TaylorPopielarz) July 25, 2024
Here is the first video of Vice President @KamalaHarris’ presidential campaign, featuring Beyonce’s song, “Freedom,” that Harris has walked out to at her first few events. pic.twitter.com/M56YgKALtC
