A recent ruling by a California court has spotlighted Facebook’s ad-targeting system, declaring its practices of showing ads to Americans based on age and gender as a violation of the state’s anti-discrimination laws.
Ars Technica reports that a California court has ruled against Facebook (now known as Meta) for its ad-targeting practices, which involve categorizing and targeting ads based on user demographics such as age and gender. The case, initiated by Samantha Liapes, a 48-year-old user, has brought to light potential systemic issues within digital advertising algorithms and their implications on user discrimination.
