Joe Biden has suggested supermarkets should defy the laws of supply and demand to lower soaring prices that threaten his chances of re-election.
'There are still too many corporations in America ripping people off: price gouging, junk fees, greedflation, shrinkflation,' he said at a speech in South Carolina last week.
'Americans, we're tired of being played for suckers and that's why we're going to keep these guys - keep on them and get the prices down.'
A 16 percent rise in the cost of eggs, milk and other staples over the past two years has put pressure on many Americans who have complained that they're struggling with the cost of living, despite a strong overall economy.
But prices in supermarket aisles have been turbocharged by inflation, soaring demand and supply chain issues - none of which store bosses can control.